

Design Brief
1. What is your project going to be (present your brief)? Discuss the concept and initial brainstorming/inspiration
- My project is going to be Fashion Label, so I design look books, tags, tote bags etc. I chose Tommy Hilfiger since
he doesn’t provide look book, tags and tote bag yet for his cool new collections.
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Look book (This is a set of photographs of the model wearing the fashion designer’s new collections.)
- I create a look book about the new collections of Tommy Hilfiger. It is worn by the famous model Gigi hadid for
presenting the new collection
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Tag (The label of the item such prices, identification or to give other information.
- I create a tags for the new collections of Tommy Hilfiger. In these tags you can see the price, identification and
information.
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Tote Bag (for carrying the number of clothes or items)
- I create a tote bag, this is for every purchase of your clothes
2. Why are you doing this project? Why does it interest you?
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I love fashion
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I love designing
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I love sport racing
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To influence racers and who loves collecting
3. What is the timeline for your project? Discuss your production plan?
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Look Book (4 days)
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Tags (2 days)
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Tote Bag (3 days)
4. Who is the target audience and how will your project successfully engage them?
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Target Market are people who loves fashion, people who wants to express themselves because fashion can
be an outside expression of who you are inside.
5. What potential issues will you need to overcome in order to make your project?
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Making shadows & 3D
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Time Management
6. What assistance will you need in making your production?
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Ask for help, suggestions, feedback from friends, family, and teachers
7. What are you going to do to make sure your project is successful?
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Assistance
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Feedback
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Suggestions
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Research
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Time Management
8. How will your approach to this project be different/similar to any other design project
you have worked on?
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SIMILAR
In Wixsite
- The look book is the same as the magazine
that I made, about fashion.
In Class
- Same as Aaron about racing
- Same as Liana about sports
-
DISSIMILAR
In Wixsite
- Awareness Campaign
- Corporate Identity
- Architecture / Architectural
- Magazine
In Class
- Isobel (wedding)
- Joanne (wedding)
- Kwasi (story book)
BRIEF
F A S H I O N L A B E L
F A S H I O N L A B E L
MOODBOARD
"Mood board is an arrangement of images, materials, pieces of text, etc. intended to evoke or project a particular style or concept. we put together a mood board with key images and words that best convey the essence of the design".
A mood board is an inspiration and gave ideas for the final design of the fashion label. The aim is to enhance the look that will make it attractive or appeal the wider Australian audience of Tommy Hilfiger
​
These collections of images below gave me ideas that help me easily create the project. I'm Inspired by the layout, colour palette, font style, text size and align.









C O N C E P T S
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F I N A L D E S I G N
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E V A L U A T I O N
Advantages
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More informations about the collections
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Can carry large number of items
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Fashionable
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Good for racing clothes
Disadvantages
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Mainstream