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P R A C T I C A L T W O
P R A C T I C A L T W O
Design Brief
I'm the successful new employee at a popular magazine, looking to refresh their look and feel to appeal to a wider Australian
audience.
What is in the magazine?
Cover Page
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Masthead
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Subheadings (standard layouts and rationale)
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Barcode
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Price
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Issue number of date
Double page spread
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Article title
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400 words of type
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3 images
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By lines and image titles/headings as required
Advertisement
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A product of your choice
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Suitable appropriate to the magazine
RESEARCH
As a new employee my target audience is women ages 18 and above who love fashion; accessories, clothes, styles, and who wants to know more tips in fashion.
According to my research ELLE is owned by the Lagardère Group of France. ELLE magazine reaches over 69 million readers. Eighty two percent of women between the ages of 18 and 49 are majority of ELLE's audience. Its readers have a median age of 34.7 years. Forty percent of the readers are single, and the median household income is $69,973. ELLE is the world's largest fashion magazine, with 43 international editions in over 60 countries. The ELLE brand is a global network encompassing over 33 websites. Subscriptions account for 73 percent of readers. There are 33 ELLE websites globally, which collectively attract over 25 million unique visitors and 370 million page views per month.
​
in 1945
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Elle was found in France
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800,000 readers made the famous slogan "Si elle lit, elle lit Elle" in english
"if she reads, she reads Elle"
in 1981
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Launched in the U.S
in 1988 ​
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The Chinese version of the Elle magazine was published.
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The launch was headed up in New York by the International Advertising
Manager Lulu Bagnall who coordinate sales to American Advertisers. -
In October 1988, it was launched in Beijing at the International Flavour and
Fragrance Foundation world where a large scale fight broke out when the
first issue was presented for distribution.
in 2007
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The website of Elle was launched.
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https://www.elle.com
in 2016​
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Elle printed special collectors' covers for their September 2016 issue
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One of them featured Hari Nef, which was the first time openly transgender
woman had been on the cover of a major commercial British magazine.
BRIEF
BRIEF
Quickly navigate
MOODBOARD
"Mood board is an arrangement of images, materials, pieces of text, etc. intended to evoke or project a particular style or concept. we put together a mood board with key images and words that best convey the essence of the design".
A mood board is an inspiration and gave ideas for the final design of the magazine. The aim is to enhance the look that will make it attractive or appeal the wider Australian audience
​
These collections of images below gave me ideas that help me easily create the project. I'm Inspired by the layout, colour palette, font style, text size and align.









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CONCEPTS


MOODBOARD



FINAL DESIGN
FINAL DESIGN

CONCEPTS
personal business card
christmas card
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